NFL games on ESPN sweep top cable spots again last year
The beefy gladiators of the WWF were no match for Lil' Kim's extreme decolletage or the mighty men of the National Football League. ESPN's $600 million football package brought home the ratings bacon again in 1999, snagging eight out of 10 of the highest-rated cable programs for the year--barring any huge holiday ratings bonanzas. Nielsen ratings were provided for programs through Dec. 19.
In terms of delivering total households, ESPN's coverage of the Sept. 19 Jets-Bills game and the Dec. 4 Cow-boys-Patriots match-up pulled in the biggest overall numbers among cable networks and record numbers for ESPN. More than 8.2 million households tuned into both games, the first time the network cracked …
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